During the first week in August, Komatsu Ltd visited our Sydney shores to film an exciting hybrid excavator television commercial (TVC) which will be televised on Japanese TV in a few months time.
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Komatsu Ltd's Corporate Communications Department, Advertising Group Manager, Mr Tooru Nakayama commissioned Dentsu and Sun Ad both based inTokyo; and Dynamite Productions based in Sydney to film the 30 second TVC and a advertising print campaign.
Two HB205-1 hybrid excavators were used for the film and print advertising shoot. One was barged across Sydney Harbour during the early morning hours of the day; and the other excavator was taken down the south coast of NSW at the Bombo quarry site. This is an old disused quarry site with magnificent ocean views and great rock formation
This global campaign featuring the hybrid excavators signifies the considerable success which has been achieved in Japan, China, America and now Australia countries where fuel cost is relatively high, and fuel savings of up to 40% mean a much shorter payback period.
The hybrid excavators have globally clocked over one million operating hours in the field, Komatsu continues to strengthen its leadership in innovation in the construction equipment market by delivering the second series of the hybrid model that features enhanced hybrid components.