Second year sponsorship of women’s team confirmed
Komatsu Australia has confirmed it will continue its sponsorship of the A-League Women’s football team Western Sydney Wanderers as part of its organisational focus on diversity and inclusion.
Western Sydney Wanderers are geographically placed in Sydney’s major construction corridor, making them an ideal match for Komatsu, which has its Australian head office located in Fairfield in Sydney’s west.
Sean Taylor, Managing Director and CEO of Komatsu Australia, says the company is excited to enter the second year of its partnership with the team.
“We love what they stand for and see great synergies between our organisations,” he says
“Last year at our launch event, Komatsu staff were inspired by the Wanderers players and coaches at the club. There were some great stories that resonated about overcoming adversity as women in a male-dominated arena.
“There are strong links to some of the challenges women face in the workforce – specifically in our sector – and we really want to bring these discussions to the forefront of our organisation.”
Komatsu has led the industry by putting diversity and inclusion on the agenda. The brand has won a range of awards in relation for its Say Again? Program and industry leading training programs.
“Diversity presents a tremendous opportunity for our business. We are always looking for opportunities to highlight the benefits diversity can bring to our organisation and address the barriers that may hold us back.
“Unfortunately, Covid disrupted some of our plans last year so we are looking to leverage those opportunities to inspire our team,” Sean says.
Like Komatsu within construction and mining, the Western Sydney Wanderers have been firmly focused on diversity and raising the profile of women in their sport.
Earlier this year, the club appointed Tom Sermanni as their first Head of Women’s Football. This leads the way in the Women’s A-League as the first football club to make such an appointment. The role forms part of The Wanderers Women’s Football Program, which hopes to lay the foundations for future generations of women participating in the sport.
Additionally, this year's newly appointed Head Coach, Kat Smith became one of 20 female coaches globally to be accepted into the FIFA Coach Mentorship Program.
“The strategies that the Wanderers are implementing echo our business strategies here at Komatsu. We are both focused on creating an environment that offers equality and opportunities for women because we understand and know the unique value they can bring our workforce and teams.”
Who do we sing for?
Komatsu employees, customers, family and friends can get 20 percent off seasonal memberships as an added benefit of the corporate sponsorship. Ask your Komatsu representative for the discount code if you would like to take advantage of this limited time offer. The Western Sydney Wanderers A-League Women's season officially kicks off 26 November when the team takes on the Newcastle Jets.