Komatsu announces three-year sponsorship with leading Queensland football club

Komatsu Brisbane has announced a sponsorship partnership with Queensland Lions Football Club, one of the leading football clubs in the state – and an example of its ongoing engagement with communities and local organisations.

Komatsu has committed to a three-year sponsorship of Lions FC, which in turn gives it branding on players’ and coaches’ apparel, signage at its main playing fields and clubhouse, along with regular acknowledgements in announcements, social media and other communications with members and the community.

According to David Brischetto, Komatsu’s National Remarketing Services Manager, and who is based out of the company’s Wacol facility – which is “just around the corner” from Lions FC’s home grounds – the partnership reflects its commitment to engaging with local communities.

“Lions FC, like Komatsu, has a strong commitment to the local community, and also to diversity – fielding girls’ and boys’, men’s and women’s teams at all levels,” he said.

“There’s also a strong personal relationship with the club. My boys play for Lions FC, as do other members of the Komatsu family at Wacol, plus we have been making use of their meeting and presentation room facilities for a number of years.

“As a result, we’ve built up a good relationship with the club, including assisting them with machinery for some grounds remediation and repair work they recently had to carry out.

“So this partnership is a natural extension of a relationship that’s been growing in recent years,” Dave said.

Rob Scanlon, Lions FC’s General Manager – Football, said the sponsorship agreement with Komatsu was a chance to take the relationship between the two organisations to the next level.

“We pride ourselves on having sponsors who are with us for the long term as they join the ups and downs that each season of football brings.

“The team at Komatsu has been active, not only in the Football club but also at our licensed club, The Lion Richlands. And constantly seeing Komatsu around the club is a great endorsement for both brands.

Rob said that both Komatsu and Lions have very similar core values, including being very much team-focused. 

“Komatsu’s values of integrity, respect, diversity, teamwork, reliability and performance are all very closely aligned with those of Lions players, staff and supporters. 

“We pride ourselves on being at the forefront of player and coach development in the state and country. To do that we rely heavily on these similar values to achieve our goals of producing not only better players and coaches – but also better people,” he said.

“We are also proud to say that we have a number of Komatsu staff with children who play at the club.

“And with the new State office being around the corner, Komatsu has become a regular corporate partner, often bringing interstate or other guests to the club for lunch or dinner. 

“This partnership has been informal for a number of years, including us helping out with staff parking while the construction of Komatsu’s new Wacol facility took place – and we have grown as stronger partners since.

Rob said that sponsorships from companies such as Komatsu were crucial to the survival of community sports organisations.

“Costs are constantly escalating and the only way for clubs to continue to operate and keep fees at a reasonable rate for players is through the support of our sponsors,” he said. 

Komatsu’s sponsorship of Lions FC in Brisbane is one of a significant number of community organisations that the company is involved with throughout the region.